Once your app goes live and you’re ready to launch, there’s one thing left to accomplish – getting app ratings and reviews.
Building your app was hard work and now that is is live and ready for your users to download, having it at the top of search results is key in getting it on people’s devices. You could have users that use your app on a regular basis and love it, but if they don’t know to leave a review, they won’t. Enabling them is the best way to help.
Things to Consider:
- App ratings affect your ranking in search results.
- App reviews aid in convincing people to download your app.
App Store Description:
Putting your contact information at the end of your app store description gives those who may give your app a lower rating a chance to reach out to you privately to offer their critiques and suggestions for making it better. This gives you the chance to deter some public negative ratings.
When your app first goes live, have your key stakeholders rate and review your app. These first couple of reviews will give your app an initial boost in the app store and also act as examples for those who are about to download your app for the first time.
Once you have successfully launched your app, run a contest. Send out a push notification letting users know that if they review your app, they will be entered into a drawing to win a prize. Giving them some sort of enticement to go in and leave a quick review will help encourage positive feedback.
Send a Push Notification:
Once your app has been successfully launched an in your user’s hands for a while, send a push notification asking them to rate and review your app. This is also great way to spread the word about any contests you may be doing for those who participate.
Things to Remember:
- It’s important not to annoy your users. Don’t ask them for a review in a way that is going to disrupt their experience. People are known to give bad reviews simply because you are asking them to review your app. Instead give them a reason to review your app and provide them a way to do so.
- The best source to discuss a personalized strategy for app reviews is your customer success manager. They are armed and ready to offer advice based on your organization’s needs.